Sales & Marketing Talks

Having had sales and marketing experience in both business to business (B2B) as well as business to consumer (B2C), I can customize talks to be relevant to many different industries.

I’ve sold products and services – both tangible items such as personal computers and plants, as well as intangibles such as training and software development, which can be challenging.

My talks generally start with this as a base:

Essential Marketing for Small Business – Top 10 List

“If I can be a farmer, you can be anything you want to be!” (with some basic business skills that is!).

Based on my experience of starting and running a software development company in Ottawa for ten years, followed by six years of starting a plant nursery and hobby farm from scratch, I use that to highlight what small businesses and entrepreneurs need to do in order to make their business successful AND profitable!

Having worked with little or no marketing budgets, and with the need to stand out in the crowded marketplace, I place a greater emphasis on using your brains rather than your dollars in making your company stand out and get noticed.

I also work from the top down starting with the dreaded “P” word – planning – to ensure that you’ve got the right message to the right market with the right product. Then we drill down to all the details of getting to the tracking sales results.  We cover publicity, events, advertising, social media, websites, your elevator pitch, businesses cards and tag lines. It’s like a crash course in marketing.